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Case Study: Gift and Collectibles Company
Situation
This Fortune 1000 gift and collectibles company is a market leader,
with over 25,000 products sold around the world in 40,000 retail outlets.
But a continued decline in sales in their key brand - which represents
one-third of all sales - brought them to MVS for a thorough examination
of the brand. The Company engaged MVS to conduct both extensive primary
and secondary market research to determine consumer and retail customer
perceptions, as well as perform an overall category/industry review.
MVS' Approach
MVS designed and conducted consumer and retail customer intercept surveys
to determine consumer and customer perception of the brand. MVS also
performed an extensive category and industry review to determine the
state of the gift and collectible markets and the brand’s opportunity
within them.
MVS' Conclusions and Impact
After analyzing the research and marketplace, MVS made actionable recommendations
and devised a strategic action plan for the Company to maximize growth
opportunities. MVS outlined new merchandising and marketing plans to
capture these opportunities. MVS is currently leading the Company through
its execution and implementation phase.
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