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Case Study: Private Equity Firm
Situation
A leading Private Equity Firm was considering the acquisition of a scrapbooking
company. Before completing the transaction, the Private Equity Firm
required a high degree of due diligence on the state of the scrapbooking
market in general and the viability of the Target Company’s product
line and business specifically.
MVS' Approach
MVS conducted a complex industry and competitive review in order to
estimate the size of the scrapbooking market, its growth trajectory,
and the Target Company's potential share of this market.
Both internal data and publicly-available research were reviewed. Interviews with leading industry experts and craft and mass retailers were conducted to understand how they view the scrapbooking category and the players within the category. To complement this view , MVS designed and executed a web-based consumer survey to gain knowledge of the key drivers behind consumer decision making and purchasing in the scrapbooking category. Finally, a throrough analysis was done to assess the Target Company's position relative to its competitors and the potential for growth via new products or acquisitions.
MVS' Conclusions and Impact
Utilizing all of the research conducted on the industry, category, customer
and end consumer, MVS completed a comprehensive report, confirming the
growth potential for the Scrapbooking industry and validating the Target
Company’s position in particular.
After reviewing the research and MVS report, the Private Equity Firm completed the transaction for the Target Company.
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