Our Services |
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| Consumer Insight | |
| Private Equity Services | |
| Industry Expertise | |
| Research Methodologies | |
Research Methodologies
The foundation of MVS' consumer insight is our market research capabilities. We employ a comprehensive array of methods in our market research, and our mix of primary and secondary research generate the highest quality results.
Our research methods include but are not limited to:
- internal data reviews
- competitive research
- secondary market research
- intercept interviews & surveys
- focus groups
- retail customer interviews
However, even more important than having the right methodology is knowing
the right people to talk to. We have extenstive industry contacts, and
the tenacity to reach the right people for the best data. Our research
goes beyond fact finding to get at the real truths from the people who
matter.
Examples of our research in action include:
- interviews with retail buyers to gain a first-hand look into category trends, brand reputations, and key competitors
- "gap" analysis using interviews with customers at a restaurant before and after their meal, to gain authentic data on their brand perception and subsequent experience
Learn more
Read about our research at work in our case
studies. Or contact us to
learn how we can put these research methods to work for you.
